define & DISCOVER
The research process included brand and product portfolio analysis, as well as In-Use analysis. Besides, interviews and hours of observation in operation halls provided insights in diverse fields.
A new product and a design language guide are collected in two-volume printed documentation.
In an NPD process, it is common to re-do stages to achieve a state which defines the project's objective. Meanwhile, the conception process, consulting with surgeons and OR assistants supported detailing the objective.