Expanding customer target group via
innovation applied in products, communication
Brand positioning and P.O.S.

Desktop research, benchmarking and empirical research including online surveys,

persona creation, interviews, and workshops provided a holistic approach toward the project's scope.

Via clustering findings, a ranking scale was created to form the criteria evaluating the importance of jobs, the intensity of pains, and relevancy of gains. Besides, the customer journey map and customer profiles lightened up the priority of design in terms of brand identity, value proposition, and communication. These were set as short,-/ long-term goal for the client.
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